https://franktoogood.com/new-gallery daily 0.75 2017-09-14 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999017544-2WXTG1ANEH493ZTE2BWP/047.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999017015-EEQ6FEWXF5HEH5K2PRU1/goodlife_P.png Non Automotive - GOODLIFE This hand lettered masthead was created for a publication based in the Netherlands who wanted to be a challenger brand to Vogue and Tatler. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474821447314-MVEF3G6AKJNPCE58WC6D/DLB_3.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999036721-N8NLO2UL4PNOQ4B4KPND/typonic2_D.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999035702-GB70YHTWRCBBFLPMRPCY/036.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999059183-93AJYY0AVKU9ETN239DW/013.png Non Automotive - SUNSET OVER LEIGH I have a keen interest in photography, so whether it's with my Panasonic GX7 or my iPhone, I'll endeavour to capture the moment. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999075803-L7QCLNCX3DJJ33ND277D/043.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999074666-QXP9U3N7OVYB0UBZR4UO/042.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999075966-V62X75HGQHZGB7K16BMU/54.png Non Automotive - LINNETT & PRICE A brand band identity for a new and up coming duo, Linnett and Price, with their initials making their signature ampersand. The idea is that the ampersand stays consistent, while the other elements of the identity evolves with the music over time. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999104831-YBMOLUUSJD7MS85BO3LL/055.png Non Automotive - GUILD OF BATTLEFIELD GUIDES I was responsible for design and brand development of the International Guild of Battlefield Guides during its formative years. This included the Guild’s major touch points, but particularly the design, build and maintenance of its original website and editorial design of the Guild’s Journal, BATTLEguide – the aim of which was to analyse, develop and raise the understanding and practice of battlefield guiding. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999103371-9TNPQKGBGDLIKTHJPS3Y/046.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999103323-C2VWYCNEPERMV8SX95QL/045.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999135904-CP6EW1TMPYYHJEJZQ1P8/Bocking_2.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999164330-FEFB8GFZMEOJ6UWODR7A/057.png Non Automotive - SILVERSEA This identity program was developed for Silversea, recognised now by many as the best luxury cruise line on the water and as the defining luxury cruise experience. Silversea launched its first ship in 1994, thus creating a new niche for the ultra-luxury travel market with a class of smaller, purpose-built vessels that could slip into more exotic ports off the beaten path. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999163112-N1EPW1CI2KY42FTZCZLQ/040.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999163855-KRNCWGYCJIRHQ3WZNGDX/041.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999212904-CYXTGONZ7QHY4R0U4KLO/012.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999226719-97QY6SFT1K7EV219UX6C/053.png Non Automotive - VALENTINE'S BOOK This was a unique Valentine's book created to show how love can be expressed through the use of typography. It worked – the boy won the girl's heart. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999238401-5GKI0W7MXWQ2NIJ64E2A/030.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999266895-I52C1FNUB2P719EVJ2T9/tbg2_P.png Non Automotive - THE BATTLEFIELD GUIDE Besides the brand development for this award winning battlefield guide, the work also included illustration, photography and digital design. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999257926-42PTHVKXIWWQ4KBMGDZP/039.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999307108-A1QQZQMPYHS2YSTVIJQL/Anglia_P.png Non Automotive - ANGLIA TOURS I was asked to develop a replacement student booklet on the Great War, that could be used by the company’s guides as a tool when out on touring the battlefields, besides being a useful aide memoir for the students. The concept was based on the style of British Army manuals of the period. The booklet’s content covers all the key points of the national curriculum in a visually interesting, tactile and useable format. For this reason it has been a great success with guides, teachers and students alike. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999314474-U4T95B4FONBMVK2LA8G3/031.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999315512-NGTXIDXYUZRHWN00WDBL/032.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999315346-5U23MXF3YKJPA8WDN1QC/034.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999341704-FT80FMMAN7GC0K8H9MEG/014.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999356604-JUBQAEP2AK45D6FY1B3W/056.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999367713-LBKTGMLDP1VOWXJJTMAD/Dynamic-eye.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999382322-9KTFYIIWY2P4GQKRF6B7/051.png Non Automotive - BEEZWINGZ PHOTOGRAPHY My challenge was to develop an identity based upon an existing name that connected it to the business of photography. The only symbol used on a photographic lens in respect to ‘depth of field’ is that for "infinity" (symbol: ∞), so the solution was to create a bee whose wings are derived from the symbol for infinity. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999406278-T8X5N700QAEEZ7CLYFP1/bletchley_P.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999399200-HPSJI320LNQ8WZ0N1OZN/049.png Non Automotive - BLETCHLEY PARK Following the rebranding by Rose, Bletchley Park commissioned me to design a number of maps that could be used in different scenarios, from signage "You are here" totems, walking tour leaflets, to the Park's guidebook. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999400157-S8MA334ZCXCMD3RD70X7/050.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999449958-43NZMD2GXUUXBIK4DXH0/019.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999467198-RQXMKWBMAR0VB06S4SPI/PaulCarnet_001.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999481565-1AF098M4SBJQ9IIM78PE/025.png Non Automotive - OPERATION MAXIM The Operation Maxim identity was developed the the Metropolitan Police's anti people trafficking campaign. The logo utilised elements of highway signage to make it's message understandable across all languages. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999483164-L6KUJSXTHDC0H1JZ295X/028.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999503272-L6CQJBVPT5MY9YQVUHKS/011.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999516357-IXAR3KMPWGOYD0KTU3T5/PaulBoomerang_01.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999529924-XPU1TWD83B85RE0B7G6U/PHP-003.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999530658-08LWE7G0FBFXFY73MPLO/PHP.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999553101-CYY6BNCNOHDLG2QEQVKD/048.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999632469-I1WL88NMN4S9ZHJGP82Z/Battle-honours.png Non Automotive - BATTLE HONOURS My mission was to develop a brand mark that would be instantly recognisable to British, Canadian, Australian and American customers. The solution was to crop the national flags down to a minimum that they still remained identifiable, and then to combine them in such a way as to make a unique symbol that would accompany a word mark. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999637003-WSDGGGEC7OBNEE70A0Q8/052.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999648782-43F11HWFQF50TMXQJUBM/Equology.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999664169-ZRP0MV8C5NI1Z7QCVTUV/UAV-001.png Non Automotive - UAV SURVEYS This newly launched company produces surveys with pin point accuracy using a unmanned aerial vehicle (UAV). Besides the RAF roundel / target connotations. I was pushing against an open door when I presented this solution, as I later found out the company founder was confirmed Mod! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999681587-N64T733VQPPUPF6Y8XDH/wfa_P.png Non Automotive - WESTERN FRONT ASSOCIATION   WESTERN FRONT ASSOCIATION I was commissioned to evolve and update the Western Front Association logo besides giving creative direction to their website. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999688958-SW7ZX2TD7NNQQ97QB99X/HiddenStar_03.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999707377-BKNCHZI9S0NPSYZDIOPG/008.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999718132-Q9XRF43PM59K5R25QDNZ/71_P.png Non Automotive - ARMY RESERVE I was asked to update and digitize the Essex Yeomanry and 71 Signals Regiment cyphers in colour and in black and white, besides creating a recruiting leaflet and poster for 70 (Essex Yeomanry) Signal Squadron of the Territorial Army (TA), now the Army Reserve. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999726928-DAQJE7KE08CY1HPGXLJW/Waitrose_001.png Non Automotive - WAITROSE With pen and ink, I hand drew the old Waitrose logo before the age of the Apple Mac! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999745404-YS3GPX0RAXGH9IOV5C3J/005.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999757257-8OCYFS15VNNZ00NH0NB2/029.png Non Automotive - POSTSLEEVE To paraphrase another well know advertising slogan, this logo 'Does what it says on the tin" – it shows the product within the logotype! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999774076-E885YFOL2R3Y4KJLY4HJ/006.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999785518-53XWBPOZ6HLE81P3S2TX/FJG.png Non Automotive - FJG SOLICITORS Fisher Jones Greenwood Solicitors required a new identity that reflected its professionalism, whilst at the same time looked modern and professional. It was implemented across all of its sign program and marketing communications too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999792799-KCPII5QWYW091R5M34JP/Rubrik_01.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999808182-1Q1E36OSK6NFT5MI2QGF/925.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1474999816126-UUWCQH8TJSK0MBCJMIPY/GB.jpg Non Automotive https://franktoogood.com/automotive-ps daily 0.75 2016-09-27 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000607938-CITMCRX8PQZ96NBIECWN/035.png Automotive PS - PAUL STEPHENS Specialist in Porsche cars – air cooled Porsche 911 models (1964 – 1998) and water cooled 911 GT2, GT3 and RS models (1999 – present), based on the North Essex / Suffolk border. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000607938-CITMCRX8PQZ96NBIECWN/035.png Automotive PS - PAUL STEPHENS Specialist in Porsche cars – air cooled Porsche 911 models (1964 – 1998) and water cooled 911 GT2, GT3 and RS models (1999 – present), based on the North Essex / Suffolk border. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000684713-KF3WJO5PKJG7PLVLMWZ6/PS-005.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000694068-0H4OQL2JXUVC71HCOLIN/022.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000708187-C2ZY4PAFYKVAUGPZT3XK/023.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000730134-3XD8W0OKHRFIDEZGEYG7/PS-003.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000740257-NYSCV6CA11YEZ21QGWPW/PS_2_024.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000745034-Y6BUGVV96BFL05J9DPQK/021.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000749492-CNLPW3MFPK1ADG62H6BP/020.png Automotive PS The challenge was to evolve and modernise the Paul Stephens brand identity to reflect its new positioning and bespoke offering within the industry, as the leading specialist in Porsche of air and water cooled 911s, both nationally and internationally. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000756141-STSXQQ8UNAAQDXCTWJXV/PS-007.png Automotive PS The solution was to use the existing core elements of the past identity, namely the PS lettering and brand colours, evolve it into a unique marque that could be used on their bespoke built cars and across all their customer touch points, whilst remaining familiar to existing and future Paul Stephens and Porsche customers. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000834370-X6PVWHLS652F31OWEQ5D/PS_2_007.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000911741-CO5GE5TGT22JC7SHEZQ7/PS-010.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000939300-V7UFX74Q4KQKPOXTGWT4/PS-001.png Automotive PS Project role: Brand development, merchandising, stationery, signage, advertising, digital and social media. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000977589-QE67QIZ6TJFB37HCG0VC/PS_2_010.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000985306-VNLG4LDKV3GPJOA97EFT/PS_2_012.png Automotive PS - PS DESIGN Part of the PS Design range is a bespoke series of watches inspired by 1970's Porsche and Tag Hauer design. The watches are made in England - another selling point https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001038077-DAFQQBW684OLHNCX04RK/PS-006.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001056009-HB0PANZC8UISO18ANKGH/PS_2_009.png Automotive PS - PRESS ADVERTISING The press adverting campaign was about building the brand awareness – the aim to make Paul Stephens front of mind as the leading independent specialist in Porsche. Magazines include EVO, Porsche Post, Octane, GT Porsche, Total 911, Classic Porsche and 911 & Porsche World to name a few. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001064170-X75XH8LS53W8QU3J8G64/PS_2_027.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001110045-3RAOOGTXGV9HN33RAZPF/024.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001130051-LVGO2XYMCZL04RDUCYU4/PS_2_006.png Automotive PS - NEWSLETTERS Keeping in touch with clients is an important part of business. Newsletters are sent on a monthly – this one telling the story of Paul's exploits of racing a Porsche 901 at the 2016 Classic Le Mans. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001151575-XXCJD1RSYXEADN7ULLPY/PS_2_031.png Automotive PS - SOCIAL MEDIA No marketing program is complete without an element of social media – or as they like to call it at Paul Stephens - 'car porn'. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001166970-GUL381M6ANDJZB3M20DV/PS_2_011.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001192503-RYKZNS3Q14PQ4SNGK0JV/PS_2_016.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001192778-KG9K5N6ZDQ595XXW1B4H/PS_2_015.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001191683-FPXPWMF1POOZ1DCLBD6N/PS_2_014.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001247258-SMKFD39PSIEXM1WLFDT4/PS_2_005.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001259198-FGKJA91JWYMM2ZTFXYBZ/PS_2_020.png Automotive PS - PRODUCT DESIGN Besides the branding of instrument clusters, I've also been involved in the design of bespoke steeling wheels, which can be finished to the customer's requirements - polished or anodized aluminium with either a leather, carbon fibre or wooden rim. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001257942-51NN47SOIQYSNAVM1WMU/PS_2_019.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001268183-YRATDYZRUDDAU8F3P6PB/PS_2_026.png Automotive PS - EXHIBITIONS AND EVENTS 2016 saw the first major investment in exhibition stand design when Paul Stephens launch the PS Autoart Series 2 cars at the London Classic Car Show at Excel in London. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001274152-62WGI2FXU1QMO8BJH1SR/PS_2_001.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001273798-ECFEE43A93X2LMMIT0BT/PS_2_002.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001293945-7OAL9GW7YUAXH3NDTW8Y/PS_2_017.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001306097-OYZOAKVPCDYTFC20ROPO/PS_2_018.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001331223-YECGJF5LDOS3DDTA5OU0/PS_2_022.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001332274-JFAXJNNL3NSKJTYK2TPH/PS_2_023.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001341748-CY9RCU31UMJWPVRTEO0Y/PS_2_008.png Automotive PS https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001346819-7JM6K1SFELEUSSTWAULH/PS_2_028.png Automotive PS https://franktoogood.com/automotive-ford daily 0.75 2017-07-28 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001647488-14TQC3YNDOM1QT2JQGKO/Ford_01.png Automotive Ford - THE FORD BRAND Over the two decades I wrote over 1000 pages of guidelines for Ford's European Marketing Communications. In 2013 I became part of the Global Look + Style Governance Team representing Ford of Europe. In this role I worked with all Ford’s lead WPP agencies; Ogilvy, Wunderman and Mindshare, collectively knows as GTB (Global Team Blue), as well as Imagination too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001647488-14TQC3YNDOM1QT2JQGKO/Ford_01.png Automotive Ford - THE FORD BRAND Over the two decades I wrote over 1000 pages of guidelines for Ford's European Marketing Communications. In 2013 I became part of the Global Look + Style Governance Team representing Ford of Europe. In this role I worked with all Ford’s lead WPP agencies; Ogilvy, Wunderman and Mindshare, collectively knows as GTB (Global Team Blue), as well as Imagination too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001674354-7IY3TPWCCYEFZGMH5WA4/Ford-206.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001679268-4LR8CEWV6LE48V12XCW8/Ford_12.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001692935-54B0RYHEGRAYBEB3ZOLO/Ford-205.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001699438-8Y0QASWZYCQLETUWODJI/Ford_06.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001748873-WLYAYH0VI7RO39D1IBNW/Ford_09.png Automotive Ford - BRAND CUSTODIAN Besides developing the guidelines and giving creative direction, I helped markets and agencies across Europe interpret the guidelines, provide support on a day-to-day basis and approve content for adherence to the guidelines when required. This even covered corporate signage, vehicle liveries and the odd wind turbine too! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001752836-6TQG6LXTESM8L4I0LTMY/Ford_07.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001761750-O6C1C0JBW0QAEHXTGV5L/Ford_10.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001767606-D92LR2BC6CVVUUGYY7Z2/Ford_11.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001794705-Z8SOFTB77JFKX9SRDE0Y/a-017.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001801166-V11KWIHSWR13ZJUM0PXG/Ford_14.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001813265-TZMH4YJHY1SSB0FH7X7J/Ford-207.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001826104-UFGLVW8TO8EHU9ZT8CPS/Ford-217.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001830855-PJAGHFP11ZMRAHEO67BB/a-001.png Automotive Ford - FORD KA I was the creative lead for the launch of the Ford Ka in Britain. This involved redrawing the Ka badge, designing a unique headline font specifically for Ka, besides art directing all the launch material. Having just written the literature guidelines for Ford of Britain, they asked me to to disregard the guidelines and design a cover for the brochure that just had the Ka badge – no car picture or Ford Oval. The solution to keep everyone happy was to add a dust jacket with the Ka badge to a cover that adhered to the guidelines. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001838440-KT9NZMH4QNWM8EGPXEHB/Ford-203.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001858151-BMXZ9I82307R131DZI2C/Ford-215.png Automotive Ford - RETAIL As well as the marketing communications, I was responsible for the delivery and support of the Retails Look and Style guidelines, which covers the dealership external architecture and signage, internal interior design and signage, and dealer point of sale, print and digital communications. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001876299-OHUBAPZ56TRIX0RF5U21/Ford-213.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001883909-BJN8KY49GTDQIROJ60X3/Ford-214.png Automotive Ford - CONFIGURATOR Since the launch of FOCALpt back in 1997, the forerunner of today's Ford Vehicle Configurator, I was creatively involved with the development of it’s User Interface (UI) till I left Burrows. It gave me the opportunity to travel and to lead and work with multi disciplined Ford, agency and supplier teams, both in the US and across Europe. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001894785-7VZKV6R7U6P5ZF8N5VO6/FormulaFord.png Automotive Ford - FORMULA FORD I was asked to develop the brand identity for the 2012 Formula Ford FIA F4 championship of Great Britain and subsequent guidelines covering all aspects of implementation – race cars and suits, event stands and support vehicle livery, merchandising and event marketing communications, besides covering partner and sponsor representation. All this had to work with and within the Ford Global Brand Guidelines. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001904642-PAENTHKUI7NF7EODTYYF/a-006.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001919744-GHUY2HBVUWPVLWLIZZG6/a-009.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001920865-KVN19DKWWNFTOSI74ZJY/a-010.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001934051-OI5GPRSFXCXYRMBGCOFP/a-012.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001944248-3WE0QFVZODFJH77BNDG9/Ford-209.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001944607-3ROQP0WTWGQYQKQC7A7U/Ford-210.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001963030-SL83NKJ3TEIXRP35PMXC/Ford-208.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001972317-TZTSMWE6YGIPL2FH62YH/Racing_001.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001990487-7E0MM2KZW6FEQSODY5RK/a-005.png Automotive Ford - FORD MOTORSPORT For the last 3 seasons of Ford’s participation in the World Rally, I’ve been responsible for the development and delivery of the team’s guidelines, covering all aspects of the motorsport. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002028610-N04Y61K17ETQ51UC0SHS/a-003.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002033440-VIFER7QUOPZLI08MPS2Y/a-002.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002041133-QRRCMM93BQY0SUCHARDN/a-004.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002061881-5U5ZTG871ROOJAQQJFO7/Racing_003.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002068247-MFUJXR1BY2BAX8B0N6ZQ/Ford-218.png Automotive Ford - RALLYE SPORT With the relaunch of the Rallye Sport (RS) Brand in Europe, I was asked to design the new RS vehicle badge as part of a set, which introduced Sports Technology (ST) and the Sport (S) badges that now adorn these cars. There was also the Fiesta S2000 bodykit too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002073775-7HA9OMKUZ6JCO94B42RK/Ford-216.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002081843-FYJ4WDRSEBX4EOC8PXJ5/a-022.png Automotive Ford - FORD SOLLERS I was requested to develop the brand identity for a joint venture in Russia between Ford and Sollers, which had to be designed, developed and implemented within 4 weeks. The hardest part of the project was to get the approvals in time to meet the delivery deadline – a case of managing the diplomacy and politics that goes with a joint venture. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002109049-6S9R5ZH4J7TSX061XXOA/a-020.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002115504-B5Y7AGOJUAKQVRYYWYOL/a-018.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002122650-EKCKLA7H60DZ5HSKILGA/a-021.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002129654-SP751NVL0Y9HR711RQH0/a-023.png Automotive Ford https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002129923-011XZ7CGNXTZON41C6VV/a-024.png Automotive Ford https://franktoogood.com/non-automotive-2 daily 0.75 2024-11-08 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396401119-FC3E2VK5TEADKKHGG3F7/StMarys-3.png Non Automotive 2 - St. Marys, Bocking I was asked by the Dean of Bocking to create a new website for St. Marys Church. Besides building the website, I developed the digital logo directly from the stained glass version from the church's window as well as taking all the photographs that you see on the site too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396377683-E4MCSIVHAZ7BWQ9YW4XA/PriveGroup-1.png Non Automotive 2 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396401119-FC3E2VK5TEADKKHGG3F7/StMarys-3.png Non Automotive 2 - St. Marys, Bocking I was asked by the Dean of Bocking to create a new website for St. Marys Church. Besides building the website, I developed the digital logo directly from the stained glass version from the church's window as well as taking all the photographs that you see on the site too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396409732-QERU1BVTMA68K2C1T1A2/StMarys-4.png Non Automotive 2 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396663173-73M55VD8PSFVBKI7Z1DB/PriveGroup-1.png Non Automotive 2 - Price Group This was a small identity developed for the Price Group, which was then applied to the website that I was asked to design and build. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396386974-P35Y4KW5GUM242S1DS9E/PriveGroup-3.png Non Automotive 2 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396433416-AZTEHJEVGH7QOFPDY2IU/S%26T_visuals_9.png Non Automotive 2 - Anglia Tours After the success of the aide memoire I designed, wrote and illustrated for the Western Front, I was commissioend to create another aide memoire for the for the Surgery & Treatment tours, which has been enduser by Pearson Edexcel as an appropriate introduction to the Medicine Historical Environment. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396445503-9HTCN5VNQ067M1AQFB0U/S%26T_visuals_8.png Non Automotive 2 - Great War Booklet Click here » to view a PDF of the booklet https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396458519-OOI7MQ31WLNJCI54XEZO/S%26T_visuals_7.png Non Automotive 2 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396468066-OHXI9IGZSPL749YD5JEI/Tom.png Non Automotive 2 - Tom A little logo developed for an up and coming young photographer, Tom Wood. It was picked from 40,000 logos to appear in Logolouonge 10. Read more about it here on the blog https://franktoogood.com/ps-blog daily 0.75 2017-09-30 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670944518-605LQHCTJP1LKVW448SD/035.png PS Blog - PS Badge The primary element of the PS brand, which first appeared in a 911 & Porsche World press ad back in January 2015 with the headline; 'New Year's Evolution – A new year and a new look for Paul Stephens.' https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670944518-605LQHCTJP1LKVW448SD/035.png PS Blog - PS Badge The primary element of the PS brand, which first appeared in a 911 & Porsche World press ad back in January 2015 with the headline; 'New Year's Evolution – A new year and a new look for Paul Stephens.' https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670941275-Q0NZNJW0RWC2NVSAD4X7/PS_2_008.png PS Blog - Press advertising Between January 2105 and 2016, I produced over 200 press adverts for such publications as Porsche Post, Porsche World, EVO, Octane and many more. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670940862-20VTI7ILW1CDH1CW1VB8/PS_2_026.png PS Blog - Exhibition Stands The first large-scale application was the 2016 London Classic Car Show, where the PS Autoart Classic Touring Series II was first launched. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670937229-74ITSOTCQDIH6KTFK65T/PS_2_031.png PS Blog - Social Media When the new Paul Stephens brand identity was launch, naturally we had to spread the word through social media. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670936054-67VK67JSFLIXP8243PWU/PS-007.png PS Blog - Stationery The identity was applied across all stationery and forms used within the business, printed and electronic. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670943540-5E19JHE267CG1FX4ZIZZ/PS_2_006.png PS Blog - Newsletters On going communication with customers is key, so a monthly newsletter was developed using templates created within MailChimp. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670945176-WQNZV4VINDETP2GWF34L/PS_2_014.png PS Blog - Literature Literature was designed to support the sales process both within the show room and events. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506670935353-YN0CR2EXYSRWD45TLM19/PS_2_027.png PS Blog - Merchandise With any event, support material is vital to spread awareness of the brand. These bags made a great hit with the visitors at the 2016 London Classic Car show using them to carry all their goodies. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1506673185172-P69GA46Y64CCQZWVARTE/PS_2_020.png PS Blog - And the cars The identity was also applied to the cars. You can see more applications of the identity here https://franktoogood.com/home daily 1.0 2025-08-13 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626358675969-XC3MHUBGVV97KT1M5P1Q/P-51-Mustang-L.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626432982941-2Q4RC5IYUH3XUBKLLW34/Frank-2021.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626433223989-862667S0AVR2YNCURX0L/Frank-2021.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1627028807374-Q6DN25JYLNK8KNAZR8OH/Cromwell-L.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1705582632360-XAL2ZN2LDHZAOKOD78UJ/YpresMap-V5.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1733931861605-SAHXJ87WDBQBUO4IOBTC/PureConstruction.jpg Home - Pure Construction Small building company specialising in extensions, refurbishments, bespoke renovations, and new builds. pureconstructionltd.co.uk https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1771751563076-AO768H99MA5F5BPQYQZ2/IMG_5676.jpg Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1705600612601-B8M6G68XAHFOW5VY67ZJ/M4MAX-K.gif Home - Sizzing Greek Experienced outdoor caterers specialising in both Greek Cypriot and Traditional style BBQs, Slow Cooked Meats that are suitable for all occasions sizzlinggreekbbq.co.uk https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626172289192-MAUH6L62XIXMGQFUKOWQ/DutchUncle.png Home - Dutch Uncle An identity for a new consultancy, which would give sage business advice, hence the name ‘Dutch Uncle”. This won a Badge of Honour and is features in Logolounge Book 11 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473620153513-YQ6VJ63Y9BYPUNPIVSEV/PS_2_024.png Home - Paul Stephens The branding was applied to all the bespoke vehicles created by Paul, such as to the steering wheel, instrument clusters, engine and engine bay, as well as the door sills. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473619775312-KSU3EENREI02F9SL408G/032.png Home - Anglia Tours The whole concept for the booklet was Frank’s idea, which he sold into Anglia Tours, who commissioned him to write, designed and illustrate the booklet. Since then Frank has produced two further booklets. One on Surgery and Treatment in the Great War and the other, for Berlin, from the Weimar Republic to the end of the Cold War. Click here» to view PDF of the booklet https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473619983938-PWN6UFX3X6AQ5WKJDAS2/Ford-218.png Home - FORD RALLYE SPORT With the relaunch of the Rallye Sport (RS) Brand in Europe, Frank was asked to design the new RS vehicle badge as part of a set, which introduced Sports Technology (ST) and the Sport (S) badges that now adorn these cars. There was also the Fiesta S2000 bodykit too! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473619749424-UTVAZGAUH3C0N91M63DZ/053.png Home - VALENTINE'S BOOK This was a unique Valentine's book created to show how love can be expressed through the use of typography. It worked – the boy won the girl's heart. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473663398736-9CZ0Y3P2B4MIFICCQEQ3/PS_2_012.png Home - PS DESIGN Part of the PS Design range is a bespoke series of watches inspired by 1970's Porsche and Tag Hauer design. Designed by Frank, these watches are made in England - another selling point. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473669113616-TED6822S4V98J8LEQXVT/Silversea_logo.png Home - SILVERSEA This identity program was developed for Silversea, recognised now by many as the best luxury cruise line on the water and as the defining luxury cruise experience. Silversea launched its first ship in 1994, thus creating a new niche for the ultra-luxury travel market with a class of smaller, purpose-built vessels that could slip into more exotic ports off the beaten path. The logo made it into Logolounge Book 2. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626171750282-00OC2BLEPSREQ6M5CKQ1/047-1.png Home - GOODLIFE This hand lettered masthead was created for a publication based in the Netherlands who wanted to be a challenger brand to Vogue and Tatler. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626172316076-WMJ7DE9FEAN5HK3V1P8A/035.png Home https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626172897993-FBY1XJKKL75QZ7JHWNQ2/Tom-1.png Home - TOM A little logo developed for an up and coming young photographer, Tom Wood. It was picked from 40,000 logos to appear in Logolouonge 10. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626172906572-54T04GH9UV193MNIDZZ6/HiddenStar_03.png Home - HIDDEN STAR This logotype was developed for a photography business. It’s simplicity and humour speaks for itself. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1453902310253-NHM8MQJKWMK28F67NRLQ/Bocking_2.png Home - BOCKING VILLAGE FAYRE A logo for the local village fair in Bocking, Essex, featuring the village’s windmill. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626179388963-EUTKKAYNE7JU1QQIBP9P/BH_3D_logo.png Home - BATTLE HONOURS Frank’s mission was to develop a brand mark that would be instantly recognisable to British, Canadian, Australian and American customers. The solution was to crop the national flags down to a minimum that they still remained identifiable, and then to combine them in such a way as to make a unique symbol that would accompany a word mark. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1705590771273-7RST5XH11KNMD5CY12WT/BROOKS-EST-HONEY.jpg Home - BROOKS' ESTUARY HONEY Brooks’ honey comes from bees that live in Essex along the Thames Estuary. Simple packing designed for a simple and natural product. Tastes good too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1705589830549-WKQ9L2QY48OLNV7HCT9X/M4MAX-K.jpg Home - M for MAXIMILIAN Maximilian is a 3D Freelance 3D Prop and Environment Artist based in the UK and Germany. having graduated with honours from Norwich University Of The Arts having studied Game Art & Design. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626172962108-FJXDYSS72LYLHOSA3OIN/049.png Home - BLETCHLEY PARK Following the rebranding by Rose, Bletchley Park commissioned Frank to design a number of maps that could be used in different scenarios, from signage "You are here" totems, walking tour leaflets, to the Park's guidebook. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1453902411997-QVGQA39TI4ZTTB4154NG/029.png Home - POSTSLEEVE To paraphrase another well know advertising slogan, this logo 'Does what it says on the tin" – it shows the product within the logotype! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626179137951-E0TOM4DFBJBSE2V93TPT/SharpEnd0.png Home - SHARPEND APPAREL The logo was designed for the outdoor military adventure brand. The logo displayed on tabs sown into the seam of their garments and etched onto their survival tools. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626174722126-IVPCTJJTRV9K7KXM4QTV/PeterDeGroote.png Home - Peter De Groote Ypres is well know to British visitors to the battlefield of Flanders, and the Last Post Ceremony at the CWGC Menin Gate Memorial. May of those that make the pilgrimage will have bought the finest Belgium cholocates from the chocolatier, Peter De Groote. The branding appears on all of Peter’s chocolate boxes and bags, and features the famous Town Hall and Cathedral of Ypres https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473671103285-8CNGNN4RET7VA9UBTXLW/PS_2_009.png Home - PAUL STEPHENS The press adverting campaign was about building brand awareness – the aim to make Paul Stephens front of mind as the leading independent specialist in Porsche. Magazines include EVO, Porsche Post, Octane, GT Porsche, Total 911, Classic Porsche and 911 & Porsche World to name a few. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626173452165-TR7DU4BNHJQUUYF7B1QL/StarFighter.png Home - TECHNICAL ILLUSTRATION This is a high resolution technical illustration of a Lockheed F-104 Starfighter in the livery of the German Air Force, (Luftwaffe). This illustration like those featured on the website have been drawn for a number of clients. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626175505692-PV7OGW1S850U2HSJMY40/Ford-214.png Home - FORD CONFIGURATOR Since the launch of FOCALpt back in 1997, the forerunner of today's Ford Vehicle Configurator, Frank was creatively involved with the development of its User Interface (UI) till he left Burrows. It gave him the opportunity to travel and to lead and work with multi disciplined Ford, agency and supplier teams, both in the US and across Europe. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626175380162-GPCKA2WJGVRHPZKGFI37/BenchPal.png Home - BENCH PAL This identity developed for Townend System’s “Bench Pall” – an ergonomic height adjustable workbench. This logo was featured in the Logolounge Global 2018 :logo Trends Report. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473671235907-HNY8P25MHHNEL6E7TBHN/039.png Home - THE BATTLEFIELD GUIDE Besides the brand development for this award winning battlefield guide, the work also included illustration, photography and digital design. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626176247292-YQL063B72EIUBY22DWU2/ColneValleyChurches.png Home - Colne Churches Primarily this job was for a website design for Colne Churches. The hardest part of the assignment was how to bring together all three churches in a way that gave them equal visual dominance. The solution was a isometric illustration of the churches with the Essex countryside as a backdrop. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626367667381-N18ZWJ9AHKMAP1XR6KMN/Anyway-1-red.png Home - Anyway Anyway was orginally a BMX bike component company that transformed into a BMX bike wear brand. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1733932420580-TEAX6TO9WARS4H7RUVF9/NeonCaltrop.jpg Home - Neon Caltrop A security firm specialising in criminal networks, disruption, intelligence, modern slavery and human trafficking, policing and threat assessment https://franktoogood.com/automotive daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475146843673-75JAXB4DWA7KOG4OX1U1/FT_Web_portrait_3a.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000607938-CITMCRX8PQZ96NBIECWN/035.png Automotive - PAUL STEPHENS Specialist in Porsche cars – air cooled Porsche 911 models (1964 – 1998) and water cooled 911 GT2, GT3 and RS models (1999 – present), based on the North Essex / Suffolk border. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000684713-KF3WJO5PKJG7PLVLMWZ6/PS-005.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000694068-0H4OQL2JXUVC71HCOLIN/022.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000708187-C2ZY4PAFYKVAUGPZT3XK/023.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000730134-3XD8W0OKHRFIDEZGEYG7/PS-003.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000740257-NYSCV6CA11YEZ21QGWPW/PS_2_024.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000745034-Y6BUGVV96BFL05J9DPQK/021.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000749492-CNLPW3MFPK1ADG62H6BP/020.png Automotive The challenge was to evolve and modernise the Paul Stephens brand identity to reflect its new positioning and bespoke offering within the industry, as the leading specialist in Porsche of air and water cooled 911s, both nationally and internationally. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000756141-STSXQQ8UNAAQDXCTWJXV/PS-007.png Automotive The solution was to use the existing core elements of the past identity, namely the PS lettering and brand colours, evolve it into a unique marque that could be used on their bespoke built cars and across all their customer touch points, whilst remaining familiar to existing and future Paul Stephens and Porsche customers. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000834370-X6PVWHLS652F31OWEQ5D/PS_2_007.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000911741-CO5GE5TGT22JC7SHEZQ7/PS-010.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000939300-V7UFX74Q4KQKPOXTGWT4/PS-001.png Automotive Project role: Brand development, merchandising, stationery, signage, advertising, digital and social media. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000977589-QE67QIZ6TJFB37HCG0VC/PS_2_010.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475000985306-VNLG4LDKV3GPJOA97EFT/PS_2_012.png Automotive - PS DESIGN Part of the PS Design range is a bespoke series of watches inspired by 1970's Porsche and Tag Hauer design. The watches are made in England - another selling point https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001038077-DAFQQBW684OLHNCX04RK/PS-006.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001056009-HB0PANZC8UISO18ANKGH/PS_2_009.png Automotive - PRESS ADVERTISING The press adverting campaign was about building the brand awareness – the aim to make Paul Stephens front of mind as the leading independent specialist in Porsche. Magazines include EVO, Porsche Post, Octane, GT Porsche, Total 911, Classic Porsche and 911 & Porsche World to name a few. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001064170-X75XH8LS53W8QU3J8G64/PS_2_027.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001110045-3RAOOGTXGV9HN33RAZPF/024.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001130051-LVGO2XYMCZL04RDUCYU4/PS_2_006.png Automotive - NEWSLETTERS Keeping in touch with clients is an important part of business. Newsletters are sent on a monthly – this one telling the story of Paul's exploits of racing a Porsche 901 at the 2016 Classic Le Mans. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001151575-XXCJD1RSYXEADN7ULLPY/PS_2_031.png Automotive - SOCIAL MEDIA No marketing program is complete without an element of social media – or as they like to call it at Paul Stephens - 'car porn'. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001166970-GUL381M6ANDJZB3M20DV/PS_2_011.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001192503-RYKZNS3Q14PQ4SNGK0JV/PS_2_016.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001192778-KG9K5N6ZDQ595XXW1B4H/PS_2_015.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001191683-FPXPWMF1POOZ1DCLBD6N/PS_2_014.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001247258-SMKFD39PSIEXM1WLFDT4/PS_2_005.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001259198-FGKJA91JWYMM2ZTFXYBZ/PS_2_020.png Automotive - PRODUCT DESIGN Besides the branding of instrument clusters, I've also been involved in the design of bespoke steeling wheels, which can be finished to the customer's requirements - polished or anodized aluminium with either a leather, carbon fibre or wooden rim. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001257942-51NN47SOIQYSNAVM1WMU/PS_2_019.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001268183-YRATDYZRUDDAU8F3P6PB/PS_2_026.png Automotive - EXHIBITIONS AND EVENTS 2016 saw the first major investment in exhibition stand design when Paul Stephens launch the PS Autoart Series 2 cars at the London Classic Car Show at Excel in London. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001274152-62WGI2FXU1QMO8BJH1SR/PS_2_001.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001273798-ECFEE43A93X2LMMIT0BT/PS_2_002.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001293945-7OAL9GW7YUAXH3NDTW8Y/PS_2_017.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001306097-OYZOAKVPCDYTFC20ROPO/PS_2_018.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001331223-YECGJF5LDOS3DDTA5OU0/PS_2_022.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001332274-JFAXJNNL3NSKJTYK2TPH/PS_2_023.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001341748-CY9RCU31UMJWPVRTEO0Y/PS_2_008.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001346819-7JM6K1SFELEUSSTWAULH/PS_2_028.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001647488-14TQC3YNDOM1QT2JQGKO/Ford_01.png Automotive - THE FORD BRAND Over the two decades I wrote over 1000 pages of guidelines for Ford's European Marketing Communications. In 2013 I became part of the Global Look + Style Governance Team representing Ford of Europe. In this role I worked with all Ford’s lead WPP agencies; Ogilvy, Wunderman and Mindshare, collectively knows as GTB (Global Team Blue), as well as Imagination too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001674354-7IY3TPWCCYEFZGMH5WA4/Ford-206.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001679268-4LR8CEWV6LE48V12XCW8/Ford_12.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001692935-54B0RYHEGRAYBEB3ZOLO/Ford-205.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001699438-8Y0QASWZYCQLETUWODJI/Ford_06.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001748873-WLYAYH0VI7RO39D1IBNW/Ford_09.png Automotive - BRAND CUSTODIAN Besides developing the guidelines and giving creative direction, I helped markets and agencies across Europe interpret the guidelines, provide support on a day-to-day basis and approve content for adherence to the guidelines when required. This even covered corporate signage, vehicle liveries and the odd wind turbine too! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001752836-6TQG6LXTESM8L4I0LTMY/Ford_07.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001761750-O6C1C0JBW0QAEHXTGV5L/Ford_10.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001767606-D92LR2BC6CVVUUGYY7Z2/Ford_11.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001794705-Z8SOFTB77JFKX9SRDE0Y/a-017.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001801166-V11KWIHSWR13ZJUM0PXG/Ford_14.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001813265-TZMH4YJHY1SSB0FH7X7J/Ford-207.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001826104-UFGLVW8TO8EHU9ZT8CPS/Ford-217.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001830855-PJAGHFP11ZMRAHEO67BB/a-001.png Automotive - FORD KA I was the creative lead for the launch of the Ford Ka in Britain. This involved redrawing the Ka badge, designing a unique headline font specifically for Ka, besides art directing all the launch material. Having just written the literature guidelines for Ford of Britain, they asked me to to disregard the guidelines and design a cover for the brochure that just had the Ka badge – no car picture or Ford Oval. The solution to keep everyone happy was to add a dust jacket with the Ka badge to a cover that adhered to the guidelines. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001838440-KT9NZMH4QNWM8EGPXEHB/Ford-203.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001858151-BMXZ9I82307R131DZI2C/Ford-215.png Automotive - RETAIL As well as the marketing communications, I was responsible for the delivery and support of the Retails Look and Style guidelines, which covers the dealership external architecture and signage, internal interior design and signage, and dealer point of sale, print and digital communications. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001876299-OHUBAPZ56TRIX0RF5U21/Ford-213.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001883909-BJN8KY49GTDQIROJ60X3/Ford-214.png Automotive - CONFIGURATOR Since the launch of FOCALpt back in 1997, the forerunner of today's Ford Vehicle Configurator, I was creatively involved with the development of it’s User Interface (UI) till I left Burrows. It gave me the opportunity to travel and to lead and work with multi disciplined Ford, agency and supplier teams, both in the US and across Europe. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001894785-7VZKV6R7U6P5ZF8N5VO6/FormulaFord.png Automotive - FORMULA FORD I was asked to develop the brand identity for the 2012 Formula Ford FIA F4 championship of Great Britain and subsequent guidelines covering all aspects of implementation – race cars and suits, event stands and support vehicle livery, merchandising and event marketing communications, besides covering partner and sponsor representation. All this had to work with and within the Ford Global Brand Guidelines. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001904642-PAENTHKUI7NF7EODTYYF/a-006.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001919744-GHUY2HBVUWPVLWLIZZG6/a-009.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001920865-KVN19DKWWNFTOSI74ZJY/a-010.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001934051-OI5GPRSFXCXYRMBGCOFP/a-012.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001944248-3WE0QFVZODFJH77BNDG9/Ford-209.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001944607-3ROQP0WTWGQYQKQC7A7U/Ford-210.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001963030-SL83NKJ3TEIXRP35PMXC/Ford-208.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001972317-TZTSMWE6YGIPL2FH62YH/Racing_001.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475001990487-7E0MM2KZW6FEQSODY5RK/a-005.png Automotive - FORD MOTORSPORT For the last 3 seasons of Ford’s participation in the World Rally, I’ve been responsible for the development and delivery of the team’s guidelines, covering all aspects of the motorsport. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002028610-N04Y61K17ETQ51UC0SHS/a-003.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002033440-VIFER7QUOPZLI08MPS2Y/a-002.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002041133-QRRCMM93BQY0SUCHARDN/a-004.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002061881-5U5ZTG871ROOJAQQJFO7/Racing_003.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002068247-MFUJXR1BY2BAX8B0N6ZQ/Ford-218.png Automotive - RALLYE SPORT With the relaunch of the Rallye Sport (RS) Brand in Europe, I was asked to design the new RS vehicle badge as part of a set, which introduced Sports Technology (ST) and the Sport (S) badges that now adorn these cars. There was also the Fiesta S2000 bodykit too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002073775-7HA9OMKUZ6JCO94B42RK/Ford-216.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002081843-FYJ4WDRSEBX4EOC8PXJ5/a-022.png Automotive - FORD SOLLERS I was requested to develop the brand identity for a joint venture in Russia between Ford and Sollers, which had to be designed, developed and implemented within 4 weeks. The hardest part of the project was to get the approvals in time to meet the delivery deadline – a case of managing the diplomacy and politics that goes with a joint venture. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002109049-6S9R5ZH4J7TSX061XXOA/a-020.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002115504-B5Y7AGOJUAKQVRYYWYOL/a-018.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002122650-EKCKLA7H60DZ5HSKILGA/a-021.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002129654-SP751NVL0Y9HR711RQH0/a-023.png Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1475002129923-011XZ7CGNXTZON41C6VV/a-024.png Automotive https://franktoogood.com/non-aotomitive-design-1 daily 0.75 2017-09-14 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585018531-GI151LFIGPFD1XNHAYHC/FT_Web_portrait_3.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396401119-FC3E2VK5TEADKKHGG3F7/StMarys-3.png Non Automotive - St. Marys, Bocking I was asked by the Dean of Bocking to create a new website for St. Marys Church. Besides building the website, I developed the digital logo directly from the stained glass version from the church's window as well as taking all the photographs that you see on the site too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396409732-QERU1BVTMA68K2C1T1A2/StMarys-4.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396663173-73M55VD8PSFVBKI7Z1DB/PriveGroup-1.png Non Automotive - Price Group This was a small identity developed for the Price Group, which was then applied to the website that I was asked to design and build. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396386974-P35Y4KW5GUM242S1DS9E/PriveGroup-3.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396433416-AZTEHJEVGH7QOFPDY2IU/S%26T_visuals_9.png Non Automotive - Anglia Tours After the success of the aide memoire I designed, wrote and illustrated for the Western Front, I was commissioend to create another aide memoire for the for the Surgery & Treatment tours, which has been enduser by Pearson Edexcel as an appropriate introduction to the Medicine Historical Environment. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396445503-9HTCN5VNQ067M1AQFB0U/S%26T_visuals_8.png Non Automotive - Great War Booklet Click here » to view a PDF of the booklet https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396458519-OOI7MQ31WLNJCI54XEZO/S%26T_visuals_7.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1505396468066-OHXI9IGZSPL749YD5JEI/Tom.png Non Automotive - Tom A little logo developed for an up and coming young photographer, Tom Wood. It was picked from 40,000 logos to appear in Logolouonge 10. Read more about it here on the blog https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585691475-5R3GBJIJZMQIYPI4VLMG/047.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585691354-OF8NMD1FBXRH9NID4OAS/goodlife_P.png Non Automotive - Goodlife This hand lettered masthead was created for a publication based in the Netherlands who wanted to be a challenger brand to Vogue and Tatler. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585710443-JN0YBBSEQ84KB6Q2C5KK/036.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585711657-NTKSNAKTV2JZ5WD2NLBS/typonic2_D.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473592864405-H6V34JIK4K76DO70GTUK/013.png Non Automotive - Sunset over Leigh I have a keen interest in photography, so whether it's with my Panasonic GX7 or my iPhone, I'll endeavour to capture the moment. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585756636-W1YJKHE60QYUH5RRNZIV/043.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585756628-GSO5PVVYXF1Y6LJIDT6Q/042.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585757352-KERT5GA7R3ZF5UVN2L81/54.png Non Automotive - Linnett & Price A brand band identity for a new and up coming duo, Linnett and Price, with their initials making their signature ampersand. The idea is that the ampersand stays consistent, while the other elements of the identity evolves with the music over time. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585795066-VKC43QEWLRCON2RW7N89/055.png Non Automotive - Guild of Battlefield Guides I was responsible for design and brand development of the International Guild of Battlefield Guides during its formative years. This included the Guild’s major touch points, but particularly the design, build and maintenance of its original website and editorial design of the Guild’s Journal, BATTLEguide – the aim of which was to analyse, develop and raise the understanding and practice of battlefield guiding. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585793567-0LV5T9GLDWKGTQU32DTA/046.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585793520-8W1EBL5ZMGQHQMQH80GP/045.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585775041-AF3ELK2BOY7AN8WBY30C/Bocking_2.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585927619-3T29TXG9CTD55SVOU7CN/057.png Non Automotive - Silversea This identity program was developed for Silversea, recognised now by many as the best luxury cruise line on the water and as the defining luxury cruise experience. Silversea launched its first ship in 1994, thus creating a new niche for the ultra-luxury travel market with a class of smaller, purpose-built vessels that could slip into more exotic ports off the beaten path. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585925103-2ANT6VWX1YSCHDFY5XS9/040.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585924711-JHLDNCG0BP9P2GK6WSCH/041.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593368914-HJ6FIV6I8D7KGZ9YVJUQ/012.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586416206-WOO8JN4Y2Q9BM8TE7EDQ/053.png Non Automotive - Valentine's Book This was a unique Valentine's book created to show how love can be expressed through the use of typography. It worked – the boy won the girl's heart. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593044846-COHE412O1JCFNPT28VK8/030.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585960070-9DGMCY8ARQAEVB8LRU2O/tbg2_P.png Non Automotive - The Battlefield Guide Besides the brand development for this award winning battlefield guide, the work also included illustration, photography and digital design. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585962992-UUN89UADFT4HQZBHBR4N/039.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593068639-GOTJIRO1S7OK69WR5JP7/Anglia_P.png Non Automotive - Anglia Tours I was asked to develop a replacement student booklet on the Great War, that could be used by the company’s guides as a tool when out on touring the battlefields, besides being a useful aide memoir for the students. The concept was based on the style of British Army manuals of the period. The booklet’s content covers all the key points of the national curriculum in a visually interesting, tactile and useable format. For this reason it has been a great success with guides, teachers and students alike. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593046495-R2NBAMOSCTKBR561112T/034.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593044282-VOOOBXI9QL0W76LEFCZ0/031.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593046066-7W1C34JGLGZKFW3S16R3/032.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593395287-TL2RLO97A3F9C0GQ87JW/014.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473585908947-JWT3ZLNR10YY9LZ1QBKO/056.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586149163-VDKWNEWGOUNUKYNWJ4XS/Dynamic-eye.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586039121-AMIRNVTK8ZI9X9Z9CJZN/051.png Non Automotive - Beezwingz Photography My challenge was to develop an identity based upon an existing name that connected it to the business of photography. The only symbol used on a photographic lens in respect to ‘depth of field’ is that for "infinity" (symbol: ∞), so the solution was to create a bee whose wings are derived from the symbol for infinity. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593553551-3Q0IH7O1E9U713PJCJBS/bletchley_P.png Non Automotive - Bletchley Park Following the rebranding by Rose, Bletchley Park commissioned me to design a number of maps that could be used in different scenarios, from signage "You are here" totems, walking tour leaflets, to the Park's guidebook. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593419872-8M8AF1X4L2GNNRKOQX9V/049.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593420020-IMX8BZBAP6RE19K39TJA/050.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593394918-RZ44QM31ZX5F3PGATXGQ/019.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586257475-DW3T3BTTDQQFFHD79ZX7/PaulCarnet_001.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586085950-CK2RK9JF883BHF0F25OX/025.png Non Automotive - Operation Maxim The Operation Maxim identity was developed the the Metropolitan Police's anti people trafficking campaign. The logo utilised elements of highway signage to make it's message understandable across all languages. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586086366-96ZY8NRZ2S4LVJ5EX2TG/028.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593369296-77575WYGPLVILQJ4Z8LS/011.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586168052-WQWI42DZNS608P3T3X2V/PaulBoomerang_01.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586108739-FTJTDCWUSOGK7E1J1TXP/PHP.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586108848-PZAP13F87UBSXYQ2EUUH/PHP-003.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586222932-Q0ETSG3Y43F751RTI55J/048.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586193655-UDHSL0JQUEXT4RO8ICBW/Battle-honours.png Non Automotive - Battle Honours My mission was to develop a brand mark that would be instantly recognisable to British, Canadian, Australian and American customers. The solution was to crop the national flags down to a minimum that they still remained identifiable, and then to combine them in such a way as to make a unique symbol that would accompany a word mark. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586198441-NLROXG46APXAWVTKIG0S/052.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586275547-LAT3GOSOKKKT5CBRA1C4/Equology.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586234828-8MYDAHF3NUVJ2RH30VGM/UAV-001.png Non Automotive - UAV Surveys This newly launched company produces surveys with pin point accuracy using a unmanned aerial vehicle (UAV). Besides the RAF roundel / target connotations. I was pushing against an open door when I presented this solution, as I later found out the company founder was confirmed Mod! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586338566-4H04EQFW4Z4866DPG1O8/wfa_P.png Non Automotive - Western Front Association I was commissioned to evolve and update the Western Front Association logo besides giving creative direction to their website. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586402404-RB94XDRGGB6PZTWAA8A8/HiddenStar_03.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593367572-B3CHS9ACB2W9D8PQ9XAO/008.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586382468-4HCPLCVDP2TTF9OU0HD3/71_P.png Non Automotive - Army Reserve I was asked to update and digitize the Essex Yeomanry and 71 Signals Regiment cyphers in colour and in black and white, besides creating a recruiting leaflet and poster for 70 (Essex Yeomanry) Signal Squadron of the Territorial Army (TA), now the Army Reserve. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586367851-7E47A8EBKSEHW2CG7TM7/Waitrose_001.png Non Automotive - Waitrose With pen and ink, I hand drew the old Waitrose logo before the age of the Apple Mac! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593365623-UJAB2E6FHTEY19GMH42K/005.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473586441715-1HWRC1GDV5PWU2D2ZW99/029.png Non Automotive - Postsleeve To paraphrase another well know advertising slogan, this logo 'Does what it says on the tin" – it shows the product within the logotype! https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473593367091-L2080FTVY7OOG4B0BAMC/006.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473596747369-G4F5Q9O58DZW6ICOS2AZ/FJG.png Non Automotive - FJG Solicitors Fisher Jones Greenwood Solicitors required a new identity that reflected its professionalism, whilst at the same time looked modern and professional. It was implemented across all of its sign program and marketing communications too. https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473596900018-WRND9X98928L4UOGDH8Z/Rubrik_01.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473596923414-WULOG7L15HHCOGT63TP4/925.png Non Automotive https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1473597251159-EY9NVN48NG9FKIECX69B/GB.jpg Non Automotive https://franktoogood.com/contact daily 0.75 2021-07-12 https://images.squarespace-cdn.com/content/v1/569fb39e5827c3cdcbf83438/1626433011424-95DG5UUCT0C3ECDNE47K/Frank-2021.jpg <p class="" style="white-space:pre-wrap;"><br>Speak FRANKLY</p>